Deconstruction of a Music Video
Lily Allen- Our Time (2014)
Representation
How are the band/artist represented?
In the music video Lily Allen appears as four characters, the first appears closest to what she actually looks like so you assume this is her playing herself. She is shown as a range of young female women suggesting she too has a range of persona's such as the moody, emotional lady in the hot-dog costume and the rebellious smoker. She is represented as a rule breaker through the narrative of her obviously going out and then not paying for her taxi home, this conforms to Dyers characteristics of a star being rebellious and disregarding social values. All this adds to Allen's meta-narrative that she can be rude and rebellious but is a very 'ordinary' rational representation of young British women helping to sell her product because she appears funny and relateable which is appealing to an audience.
In the music video Lily Allen appears as four characters, the first appears closest to what she actually looks like so you assume this is her playing herself. She is shown as a range of young female women suggesting she too has a range of persona's such as the moody, emotional lady in the hot-dog costume and the rebellious smoker. She is represented as a rule breaker through the narrative of her obviously going out and then not paying for her taxi home, this conforms to Dyers characteristics of a star being rebellious and disregarding social values. All this adds to Allen's meta-narrative that she can be rude and rebellious but is a very 'ordinary' rational representation of young British women helping to sell her product because she appears funny and relateable which is appealing to an audience.
How are different social groups represented?
She is shown smoking and drinking, annoying those who are serious, working characters such as the taxi driver and policeman. Therefore the working, government social group are presented negatively as they are serious and mean in contrast to the jolly representation of the artist even though it is Allen who is in the wrong.
She is shown smoking and drinking, annoying those who are serious, working characters such as the taxi driver and policeman. Therefore the working, government social group are presented negatively as they are serious and mean in contrast to the jolly representation of the artist even though it is Allen who is in the wrong.
What is the ideological discourse?
The dominant belief that London taxi drivers are male angry men who use cockney slang such as 'darlin' is being reinforced which is a technique used by the artist to project their 'ordinary' life onto the audience making them belief that the artist experiences everything the audience does.
Females are represented as imperfect, out of control and emotionally fragile, although this is a negative stereotype of a temperamental women it is an emergent ideology in comparison to the representation of female pop artists such as Ellie Goulding who would never be shown in a hot dog costume with makeup running down her face.
The dominant belief that London taxi drivers are male angry men who use cockney slang such as 'darlin' is being reinforced which is a technique used by the artist to project their 'ordinary' life onto the audience making them belief that the artist experiences everything the audience does.
Females are represented as imperfect, out of control and emotionally fragile, although this is a negative stereotype of a temperamental women it is an emergent ideology in comparison to the representation of female pop artists such as Ellie Goulding who would never be shown in a hot dog costume with makeup running down her face.
No comments:
Post a Comment