AR: Six Key Frames Analysis

Paloma Faith- Black&Blue (2013)

Here Faith is positioned in the right third of the frame, her body language shows her looking down, hunched over making her look partially absent from the video. It is a medium close up shot that emphasises Faith's sad, dismissive expression. This is the kind of non verbal language that would suit the woeful, emotive song we are using. It is a high angle shot so the audience is made to sympathise with Faith as she appears small and fragile which would suit the idea of a vulnerability of women in our song.

Faith is positioned in the centre of frame but her shadow appears in the left third, the right third is left blank. There is an attractive composition of shot created that perfectly frames the artist. This voyeurism of directly gazing into the camera makes it feel like the artist is telling a story, breaking the fourth wall and allowing the audience to feel involved. This neat framing and voyeuristic gaze would be good in our music video.

The camera is still and the composition is a profile outlook on the scene that shows the side of the character and the TV. It is a long shot that distances the life of the girl from the life of the audience. This character blocking and arrangement of props in relation to the position of the camera has set up a great view of the story that is being visualised. It has a cinematic feel that it great as part of a narrative fuzz because it forces the audience to try and understand the story being told.

Using split screen the same shot is repeated three times side by side in this triptych composition.The thick black borders in the shot have emphasised the thirds which is a very visually pleasing composition technique as it sets up an attractive, artistic look at the musician. Each shot is identical so the extraordinary nature of the artist is emphasized. This technique will be something we consider using as at times during our video we want to emphasize particular expressions and body language from the 'artist' such as loss and despair.

The artist is presenting a lot of skin to the camera which may be a techniques to create fetishism in order to help sell the product. Here the artist has been reflected vertically in the right third in an MCU shot, Faith's shadow appears in the left third which emphasizes her absence. The symmetry of her body stance has created a heart shape which, as well has having obvious connotations to love, looks good in the frame. This is something we may include in the more conceptual representations of the artist as it has deeper readings.

The dress is shown to sparkle in the varying focuses which presents Faith as very glamorous and beautiful. There is a shift of focus from a soft focus to a very blurred out unfocused image. The pulling in and out of focus is something we have used before such as in our Brighton reccie so it is definitely a technique we know we can accomplish that looks good so we will be using it in our final piece.